If you think about it and observe closely then you will notice that Uber is one of the most successful mobile apps in the world. They have taken peer to peer business model to another level and have successfully become a part of its user’s lives. The reason is simple, when Uber’s developers wanted to build an app like Uber they first put considerable time in identifying the needs of the general public. Identifying this need enabled the developers to work on a solution that would be directly impacting the user’s lives in a positive manner. What other reasons might there be for Uber’s success?